Business Studies · Marketing Management
Match the product mix concepts in List-I with their correct descriptions in List-II: List-I List-II (a) Product line (i) Total number of items under each product/brand in the line (b) Depth of product (ii) Number of products/brands in the line (c) Width of product mix (iii) Group of closely related products (d) Length of product line (iv) Number of product lines Choose the correct option:
- 1(a) - (ii); (b) - (i); (c) - (iii); (d) - (iv)
- 2(a) - (iv); (b) - (i); (c) - (ii); (d) - (iii)
- 3(a) - (iii); (b) - (iv); (c) - (ii); (d) - (i)
- 4(a) - (iii); (b) - (i); (c) - (iv); (d) - (ii)✓
Correct answer
(a) - (iii); (b) - (i); (c) - (iv); (d) - (ii)
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