General Studies · Marketing Management
Match the organizational objectives with the appropriate marketing concepts: (a) Effective distribution -> (i) Product concept (b) Large scale selling and Promotional effort -> (ii) Societal concept (c) Produce what consumers need -> (iii) Selling concept (d) Product improvement -> (iv) Production concept (e) Improve society's well-being -> (v) Marketing concept Choose the correct code:
- 1a-(iv); b-(iii); c-(v); d-(i); e-(ii)✓
- 2a-(iv); b-(i); c-(v); d-(iii); e-(ii)
- 3a-(iv); b-(iii); c-(v); d-(ii); e-(i)
- 4a-(v); b-(iii); c-(iv); d-(i); e-(ii)
Correct answer
a-(iv); b-(iii); c-(v); d-(i); e-(ii)
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