Business Studies · Marketing Management
Match the marketing concepts in List I with their descriptions in List II: List I A. Brand Extension B. Customer Relationship Marketing C. E-Marketing D. Retail Format List II I. Use of internet and digital platforms for marketing activities II. Long-term engagement with customers to enhance loyalty and retention III. Introduction of new products under an existing brand name IV. Organised structure or type of retail outlet used for selling products
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1A–IV, B–III, C–I, D–II
- 2A–III, B–II, C–I, D–IV✓
- 3A–I, B–III, C–II, D–IV
- 4A–II, B–I, C–IV, D–III
Correct answer
A–III, B–II, C–I, D–IV
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