General Studies · Marketing Management
Match the items of List I with the items of List II and choose the correct answer from the code given below: List – I (Market Segmentation Method) a. Demographic b. Psychographic c. Benefits d. Behavioural List – II (Sample Segment) i. Self-values ii. Convenience iii. Gender iv. Loyalty
- 1(a) - (iii), (b) - (ii), (c) - (i), (d) - (iv)
- 2(a) - (ii), (b) - (iv), (c) - (iii), (d) - (i)
- 3(a) - (iii), (b) - (iv), (c) - (ii), (d) - (i)
- 4(a) - (iii), (b) - (i), (c) - (ii), (d) - (iv)✓
Correct answer
(a) - (iii), (b) - (i), (c) - (ii), (d) - (iv)
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