General Studies · Strategic Management
Match the items of List I with the items of List II and choose the correct answer from the code given below. These items relate to the BCG matrix. List - I (Names of the quadrant) a. Dogs b. Question marks c. Cash cows d. Stars List - II (Action required/Characteristics) i. Have excess resources that can be spun off to those products that need it ii. Require a heavy resource investment to fuel their rapid growth iii. Should be phased out unless they are needed to complement the sales of another product or for competitive reasons iv. Require significant resources to maintain and potentially increase their market share
- 1(a) - (ii), (b) - (iv), (c) - (iii), (d) - (i)
- 2(a) - (iii), (b) - (iv), (c) - (i), (d) - (ii)✓
- 3(a) - (iv), (b) - (iii), (c) - (i), (d) - (ii)
- 4(a) - (iii), (b) - (i), (c) - (iv), (d) - (ii)
Correct answer
(a) - (iii), (b) - (iv), (c) - (i), (d) - (ii)
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