General Studies · Marketing Management
Match the following pricing strategies (List I) with their correct characteristics (List II): List I (Pricing Strategy) 1. Skimming pricing 2. Penetration pricing 3. Psychological pricing 4. Captive pricing List II (Characteristics) a. Low initial price to gain market share quickly b. Pricing based on consumer perception and emotions c. High initial price to maximize early profits from price-insensitive segments d. Pricing the core product low and its essential accessories high Select the correct combination:
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 11–c, 2–a, 3–b, 4–d✓
- 21–c, 2–b, 3–a, 4–d
- 31–a, 2–c, 3–d, 4–b
- 41–d, 2–a, 3–c, 4–b
Correct answer
1–c, 2–a, 3–b, 4–d
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