Economics · Marketing Information System
Match the Components of Marketing Information System (MKIS) in Column A with their respective Functions in Column B: Column A (Components of MKIS) A. Internal Records B. Marketing Research System C. Marketing Intelligence System D. Decision Support System (DSS) Column B (Functions) 1. Conducts surveys and studies for specific marketing problems 2. Tracks competitor moves and market trends continuously 3. Stores transactional data, sales, and customer information 4. Analyzes data and simulates marketing strategies Select the correct matching code:
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1A-2, B-3, C-1, D-4
- 2A-4, B-2, C-3, D-1
- 3A-3, B-1, C-2, D-4✓
- 4A-1, B-4, C-2, D-3
Correct answer
A-3, B-1, C-2, D-4
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