General Studies · Communication Models
Match the communication models in Column I with their most distinctive conceptual contributions in Column II: Column I: (i) Newcomb's ABX Model (1953) (ii) Dance's Helix Model (1967) (iii) Barnlund's Transactional Model (1970) (iv) Westley and MacLean's Model (1957) Column II: (a) Introduced feedback into communication models, distinguishing between interpersonal and mass feedback (b) Conceptualised communication as simultaneous and multidirectional (c) Highlighted the role of communication in maintaining social equilibrium through a triangular A-B-X system (d) Represented communication as an evolving, expanding process over time
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- 1(i)-(d), (ii)-(a), (iii)-(c), (iv)-(b)
- 2(i)-(c), (ii)-(b), (iii)-(a), (iv)-(d)
- 3(i)-(a), (ii)-(c), (iii)-(d), (iv)-(b)
- 4(i)-(c), (ii)-(d), (iii)-(b), (iv)-(a)✓
Correct answer
(i)-(c), (ii)-(d), (iii)-(b), (iv)-(a)
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