Marketing · Marketing Management
Match the cognitive bias in List I to its marketing implication in List II: List I (Bias) (a) Anchoring (b) Confirmation (c) Framing (d) Bandwagon List II (Marketing Implication) (i) Price discounts seem larger when framed against higher MRPs (ii) Consumers ignore information contradicting their existing beliefs (iii) '80% fat-free' framing is preferred over '20% fat' (iv) 'Best-selling' labels boost sales by implying social proof Select the correct option:
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1(a)-(i), (b)-(ii), (c)-(iv), (d)-(iii)
- 2(a)-(ii), (b)-(iii), (c)-(iv), (d)-(i)
- 3(a)-(i), (b)-(iv), (c)-(iii), (d)-(ii)
- 4(a)-(i), (b)-(ii), (c)-(iii), (d)-(iv)✓
Correct answer
(a)-(i), (b)-(ii), (c)-(iii), (d)-(iv)
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