Economics · Marketing Management
Match the classification of consumer goods in List-I with their appropriate descriptions in List-II: List-I: (a) Convenience goods (b) Shopping goods (c) Specialty goods (d) Unsought goods List-II: (i) Consumer purchases them immediately and with minimal effort. (ii) Consumer compares them on the basis of suitability, quality, price, and style. (iii) Goods with unique characteristics or brand identification for which buyers make special effort. (iv) Customers are not aware of them or normally do not think of buying them.
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1(a)-(ii), (b)-(i), (c)-(iii), (d)-(iv)
- 2(a)-(iv), (b)-(iii), (c)-(ii), (d)-(i)
- 3(a)-(i), (b)-(ii), (c)-(iii), (d)-(iv)✓
- 4(a)-(i), (b)-(iv), (c)-(ii), (d)-(iii)
Correct answer
(a)-(i), (b)-(ii), (c)-(iii), (d)-(iv)
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