General Studies · Marketing Management
Match List-I with List-II regarding the tools of Integrated Marketing Communication (IMC) and their strategic applications: List-I (IMC Tool) A. Personal Selling B. Direct Marketing C. Events and Experiential Marketing D. Public Relations List-II (Application / Description) I. Features highly customised, face-to-face sales force interaction that is critical for negotiating and closing complex, high-value B2B contracts. II. Utilises personalised outreach methods such as direct mail, telemarketing, and SMS to obtain an immediate response from carefully targeted individuals. III. Involves creating live experiences, such as brand activations, product demonstrations, and trade shows, to physically engage the target audience. IV. Relies on securing 'earned' media coverage, handling crisis communications, and executing sponsorships to build a strong corporate image. Choose the correct answer from the options given below:
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1A-III, B-IV, C-I, D-II
- 2A-IV, B-III, C-II, D-I
- 3A-II, B-I, C-IV, D-III
- 4A-I, B-II, C-III, D-IV✓
Correct answer
A-I, B-II, C-III, D-IV
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