General Studies · Marketing Management
Match List-I with List-II regarding the strategic components of Public Relations (PR): List-I (Aspect of Public Relations) A. PR Target Publics B. PR Core Functions C. PR Strategic Advantage D. PR Execution Examples List-II (Description / Component) I. Obtaining favourable publicity, building a good corporate image, and handling unfavourable rumours. II. Securing coverage that is 'earned' rather than paid, resulting in higher perceived credibility. III. Press releases, CSR activities, celebrity brand associations, and crisis communications. IV. Customers, investors, media, government, and the community. Choose the correct answer from the options given below:
- 1A-I, B-IV, C-III, D-II
- 2A-IV, B-II, C-I, D-III
- 3A-IV, B-I, C-II, D-III✓
- 4A-III, B-I, C-IV, D-II
Correct answer
A-IV, B-I, C-II, D-III
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