General Studies · Marketing Management
Match LIST-I with LIST-II regarding Positioning Concepts: LIST-I (Positioning Term) A. Confused Positioning B. Doubtful Positioning C. Overpositioning D. Underpositioning LIST-II (Definition) I. A positioning error where the brand is perceived as too narrowly specialised, limiting its perceived market scope. II. A positioning error resulting from too many claims or frequent changes — buyers form an inconsistent or contradictory brand image. III. A positioning error where the brand fails to communicate any distinctive, compelling positioning — buyers have a vague, unclear impression. IV. A positioning error where the brand's claims are not credible given its features, price, or reputation. Choose the correct answer from the options given below:
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1A-III, B-I, C-IV, D-II
- 2A-II, B-IV, C-I, D-III✓
- 3A-II, B-I, C-IV, D-III
- 4A-IV, B-II, C-III, D-I
Correct answer
A-II, B-IV, C-I, D-III
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