General Studies · Marketing Management
Match List I with List II: List I (Response/Hierarchy Models) A. McGuire's response model B. AIDA model C. Theory of Diffusion of Innovation D. Lavidge and Steiner Model List II (Stages/Sequence) I. Awareness, Interest, Evaluation, Trial, Adoption II. Communication/presentation, Attention, Comprehension, Belief, Retention III. Awareness, Knowledge, Liking, Preference, Conviction, Purchase IV. Awareness, Interest, Desire, Action Choose the correct answer from the options given below:
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1A - II, B - IV, C - I, D - III✓
- 2A - IV, B - II, C - I, D - III
- 3A - I, B - II, C - III, D - IV
- 4A - II, B - I, C - III, D - IV
Correct answer
A - II, B - IV, C - I, D - III
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