Economics · Marketing Management
Match List I with List II: List I (Pricing Strategies) A. Penetration Pricing B. Skimming Pricing C. Psychological Pricing D. Cost-Plus Pricing List II (Characteristics) I. Price is set high initially to recover development cost II. Price is determined by adding a fixed percentage to total cost III. Price is set low to gain rapid market share IV. Price is fixed at ₹99 instead of ₹100 to influence perception Choose the correct answer from the options given below:
- 1A–III, B–I, C–IV, D–II✓
- 2A–I, B–III, C–II, D–IV
- 3A–III, B–IV, C–I, D–II
- 4A–II, B–I, C–III, D–IV
Correct answer
A–III, B–I, C–IV, D–II
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