Economics · Marketing Management
Match List I with List II: List I (PLC Stage) A. Introduction B. Maturity C. Growth D. Decline List II (Communication Strategy) I. Stress brand differences and benefits and encourage brand switching II. Build awareness and interest in the mass market III. Reduce to minimal level needed to retain customers IV. Build product awareness and trial among dealers Choose the correct answer from the options given below:
- 1(A) - (II), (B) - (IV), (C) - (I), (D) - (III)
- 2(A) - (II), (B) - (I), (C) - (IV), (D) - (III)
- 3(A) - (IV), (B) - (I), (C) - (II), (D) - (III)✓
- 4(A) - (IV), (B) - (III), (C) - (I), (D) - (II)
Correct answer
(A) - (IV), (B) - (I), (C) - (II), (D) - (III)
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