Marketing · Marketing Management
Match List-I (Types of Needs) with List-II (Customer Examples) and select the correct option: List-I: P. Real Needs Q. Unstated Needs R. Secret Needs S. Delight Needs List-II: 1. Customer expects good after-sales service from the dealer. 2. Customer is pleased when the dealer sends a complimentary birthday greeting. 3. Customer wants friends to view him/her as a savvy consumer for choosing a specific brand. 4. Customer wants a smartphone that has very low operating costs / long battery life.
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1P-2, Q-4, R-1, S-3
- 2P-4, Q-1, R-3, S-2✓
- 3P-4, Q-3, R-2, S-1
- 4P-3, Q-4, R-1, S-2
Correct answer
P-4, Q-1, R-3, S-2
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