Marketing · Pricing Strategies
Match List I (Pricing Strategies) with List II (Explanations): List I: a. Customary pricing b. Skimming pricing c. Penetration pricing d. Psychological pricing List II: i. Ending a price with 99 paise ii. Pricing based on long-standing expectations of customers iii. Setting a high initial price that gradually reduces as competitors enter iv. Setting a low initial price to rapidly gain market share
- 1a-i, b-ii, c-iii, d-iv
- 2a-iv, b-ii, c-iii, d-i
- 3a-ii, b-iii, c-iv, d-i✓
- 4a-i, b-iii, c-iv, d-ii
Correct answer
a-ii, b-iii, c-iv, d-i
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