Economics · Marketing Management
Match List-I (Customer Needs) with List-II (Customer Expectations/Examples): List-I: P. Real Needs Q. Unstated Needs R. Secret Needs S. Delight Needs List-II: 1. Customer expects good service and support from the dealer. 2. Customer is thrilled if the dealer sends unexpected birthday greetings. 3. Customer wants friends to perceive him/her as status-conscious. 4. Customer wants a mobile phone with long battery life.
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1P-3, Q-4, R-1, S-2
- 2P-4, Q-3, R-2, S-1
- 3P-4, Q-1, R-3, S-2✓
- 4P-2, Q-4, R-1, S-3
Correct answer
P-4, Q-1, R-3, S-2
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