Home Science · Extension Communication and Media
Match List-I (Concepts) with List-II (Descriptions): List-I: a. Advocacy b. Social Marketing c. Diffusion d. Mass Media List-II: i. Process by which an innovation is communicated through planned channels over time ii. Raising awareness and public support on specific socio-political issues iii. Allows people to feel connected to local, national, and international events iv. Systematic marketing approach focused on influencing human behavior for social good Choose the correct code:
- 1a - iv, b - i, c - ii, d - iii
- 2a - iii, b - iv, c - i, d - ii
- 3a - i, b - ii, c - iii, d - iv
- 4a - ii, b - iv, c - i, d - iii✓
Correct answer
a - ii, b - iv, c - i, d - iii
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