General Studies · Marketing and Supply Chain Concepts
Match List I (Concepts) with List II (Descriptions): 1. Push strategy — e. Production driven by forecasted demand2. Customer lifetime value — c. Focus on long-term customer profitability3. Cycle inventory — b. Inventory held due to batch production4. Consultative selling — d. Sales approach based on problem-solving orientation5. Bullwhip effect — a. Amplification of demand variability upstream
- 11-e, 2-c, 3-b, 4-d, 5-a✓
- 21-d, 2-c, 3-a, 4-b, 5-e
- 31-e, 2-d, 3-b, 4-c, 5-a
- 41-a, 2-c, 3-e, 4-d, 5-b
Correct answer
1-e, 2-c, 3-b, 4-d, 5-a
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