Economics · Marketing Management
Match Jennifer Aaker's Brand Personality dimensions in List-I with their corresponding traits in List-II: List-I: (a) Sincerity (b) Excitement (c) Competence (d) Sophistication (e) Ruggedness List-II: (i) Upper class, Charming (ii) Reliable, Intelligent, Successful (iii) Down-to-earth, Cheerful, Honest (iv) Outdoorsy, Tough (v) Daring, Spirited, Imaginative
- 1(a)-(ii), (b)-(i), (c)-(iii), (d)-(v), (e)-(iv)
- 2(a)-(iii), (b)-(v), (c)-(ii), (d)-(i), (e)-(iv)✓
- 3(a)-(i), (b)-(iv), (c)-(iii), (d)-(ii), (e)-(v)
- 4(a)-(v), (b)-(ii), (c)-(i), (d)-(iii), (e)-(iv)
Correct answer
(a)-(iii), (b)-(v), (c)-(ii), (d)-(i), (e)-(iv)
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