General Studies · Marketing Management
Market positioning fundamentally relies on establishing a clear value proposition to differentiate a brand from competitors. When planning fails, positioning errors occur. Match List-I with List-II based on these errors: List-I (Positioning Error) A. Underpositioning B. Overpositioning C. Confused Positioning D. Doubtful Positioning List-II (Description) I. Buyers find it hard to believe the brand's claims in light of the product's features, price, or manufacturer's reputation. II. Buyers have too narrow an image of the brand, thinking of it as specialising in only one area. III. Buyers have a vague or unclear idea of the brand and cannot identify any distinctive reason to choose it over competitors. IV. Buyers have a contradictory image of the brand because too many claims are made or the positioning has been changed too frequently. Choose the correct answer from the options given below:
Verified Solution4 OptionsUpdated: October 2026👁️1 View
Share:
- 1A-IV, B-I, C-III, D-II
- 2A-III, B-IV, C-I, D-II
- 3A-III, B-II, C-IV, D-I✓
- 4A-II, B-III, C-IV, D-I
Correct answer
A-III, B-II, C-IV, D-I
Download Single Question PDF
Save this question and verified answer as a clean study sheet with live clickable link.
👥
Share with Friends & Study Groups
Challenge your peer aspirants on WhatsApp or Telegram to solve this question!
Online Test Series
Start Free Mock Test →Preparing for General Studies?
Practice full-length mock tests with real exam timers, instant score analysis, and all-India ranking.
Chapter Practice
Practice Marketing Management MCQs →Want more practice questions on Marketing Management?
Solve complete topic-wise tests with detailed solutions on GkGet.
Related Practice Questions
Recommended practice questions in General Studies · Marketing Management