General Studies · Management Information Systems and Customer Analytics
Management Information Systems (MIS) and Customer Analytics are crucial for modern retail banking decisions. MIS processes raw data to provide structured management information, while Customer Analytics leverages this data to predict customer behavior. Which of the following best describes an application of Customer Analytics in identifying 'Cross-selling' opportunities?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Deleting all customer data every month to ensure that the bank's servers are not overloaded with unnecessary information.
- 2Manually calling every savings account holder to ask if they want to buy a tractor loan in a metropolitan city.
- 3Sending a generic mass email to every customer in the bank's database regardless of their age or income level.
- 4Using historical transaction data to identify patterns that suggest a customer with a home loan might also need a home insurance policy.✓
Correct answer
Using historical transaction data to identify patterns that suggest a customer with a home loan might also need a home insurance policy.
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