General Studies · Communication Models
In the Westley and MacLean model of communication, what primary role is attributed to the receiver (B)?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1The behavioral role (responding to needs/environment)✓
- 2The gatekeeper
- 3The environmental stimulus
- 4The advocate
Correct answer
The behavioral role (responding to needs/environment)
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