General Studies · Retail Management
In the retail industry, a 'category killer' refers to:
- 1A unique 24/7 store located on highways or at petrol pumps.
- 2A store located in a residential area offering household goods and fresh groceries.
- 3A specialty store focused on deep discounting and dominating a single product category.✓
- 4A multi-category large discount store famous for its wide variety of product lines.
Correct answer
A specialty store focused on deep discounting and dominating a single product category.
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