General Studies · Marketing Management
In the Product Life Cycle (PLC), which market strategy becomes highly necessary at the saturation stage to sustain market share?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Mass marketing
- 2Concentrated marketing
- 3Differentiated marketing✓
- 4Undifferentiated marketing
Correct answer
Differentiated marketing
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