Banking · Retail Banking Marketing Mix
In the Marketing Mix of Retail Banking, what does the element 'Promotion' encompass?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1The architectural design and physical layout of the building.
- 2The expansion and location of the bank's ATM network.
- 3Advertising, sales promotion, public relations, and personal selling.✓
- 4Only the determination of interest rates on retail loans.
Correct answer
Advertising, sales promotion, public relations, and personal selling.
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