General Studies · Social Psychology and Persuasion
In the Elaboration Likelihood Model (ELM) of persuasion, what primary factor determines whether an individual will process a message via the central route rather than the peripheral route?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1The emotional distress or fear appeal induced by the text
- 2The sheer number of arguments presented in the message
- 3The audience's motivation and cognitive ability to process information✓
- 4The communicator's physical attractiveness
Correct answer
The audience's motivation and cognitive ability to process information
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