English Language · English
In the context of the final paragraph, how does the author characterize the collaboration between marketers and social scientists?
- 1As a purely academic exercise designed to determine how psychiatrists can better treat the 'unconscious fears' of the general population.
- 2As a failure of the 'Brave New World' model, as social science has proven unable to alter thinking and behavior in a real-world setting.
- 3As a transparent effort to help consumers make better decisions by addressing their insecurities and aggressive feelings.
- 4As a 'cabal' that uses psychological insights to exploit human vulnerabilities and unconscious drives without the subject's consent or awareness.✓
Correct answer
As a 'cabal' that uses psychological insights to exploit human vulnerabilities and unconscious drives without the subject's consent or awareness.
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