Economics · Market Demand and Consumer Behaviour
In the context of the book trade, how does 'price sensitivity' affect consumer behavior?
- 1Readers prefer the most expensive books available
- 2Books priced too high may not reach a wide audience✓
- 3Price has no impact on book sales
- 4Consumers only buy books when they are free
Correct answer
Books priced too high may not reach a wide audience
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