General Studies · Marketing Concepts
In the context of core marketing concepts, how is a 'demand' specifically defined?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1A need shaped by culture and individual personality
- 2A human want that is backed by actual purchasing power✓
- 3A fundamental benefit or service the customer is buying
- 4A basic human requirement such as food, clothing, or shelter
Correct answer
A human want that is backed by actual purchasing power
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