General Studies · Strategic Management
In the BCG (Boston Consulting Group) Matrix, a 'Question Mark (?)' strategic business unit is characterized by:
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1High market share and high market growth rate
- 2High market share and low market growth rate
- 3High market growth rate and low market share✓
- 4Low market growth rate and low market share
Correct answer
High market growth rate and low market share
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