General Studies · Product Levels
In Philip Kotler's five levels of a product, which level represents the fundamental benefit or service that the customer is actually buying?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Augmented Product
- 2Expected Product
- 3Generic Product
- 4Core Benefit / Product✓
Correct answer
Core Benefit / Product
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