General Studies · Consumer Behavior in Marketing
In pharmaceutical marketing, how does a consumer's self-concept primarily influence their buying behavior?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1It eliminates brand involvement completely
- 2It always leads to unplanned impulse purchasing
- 3It shapes product preferences toward items that align with their ideal self-image✓
- 4It prevents objective evaluation of product features
Correct answer
It shapes product preferences toward items that align with their ideal self-image
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