Marketing · Marketing Management
In marketing, 'Brand Extension' refers to:
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Selling all products of a firm under a corporate Umbrella Brand name
- 2Acquiring independent competitor brands to expand market share
- 3Using an established brand name to launch a product in a new or different product category✓
- 4Adding new models or flavors to an existing product line under the same category
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Using an established brand name to launch a product in a new or different product category
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