General Studies · Organizational Buying Behaviour

In industrial and business buying behavior, a 'buying center' is best described as consisting of:

Verified Solution4 OptionsUpdated: October 2026👁️1 View

1Downstream retail intermediaries, agents, and wholesalers
2External consultants responsible for commercial negotiation and pricing
3All cross-functional organizational participants who influence the procurement decision process✓
4Only the formal purchasing managers authorized to sign contracts

Correct answer

All cross-functional organizational participants who influence the procurement decision process

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