General Studies · Attitude Change
In Festinger and Carlsmith's classic study, why did participants paid $1 report higher enjoyment of a boring task compared to those paid $20?
- 1They were naturally more optimistic and structurally enjoyed mundane tasks more
- 2They were motivated by the future possibility of receiving another reward
- 3They experienced high reward satisfaction and felt genuinely motivated by the task
- 4They experienced cognitive dissonance and altered their attitude to match their behavior due to insufficient external justification✓
Correct answer
They experienced cognitive dissonance and altered their attitude to match their behavior due to insufficient external justification
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