General Studies · Strategic Management
In corporate strategy, 'Strategic Drift' occurs when:
- 1Firms experience rapid organic growth and international expansion
- 2Organizations implement successful strategies consistently across all business units
- 3There is a gradual mismatch between an organization's strategy and its changing external environment over time✓
- 4Organizations deliberately move towards radical innovation
Correct answer
There is a gradual mismatch between an organization's strategy and its changing external environment over time
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