Economics · Environmental Valuation Methods
In contingent valuation surveys, the term 'warm glow' effect refers to a situation where respondents:
- 1State a low willingness to pay to protect themselves from potential tax increases.
- 2State a high willingness to pay in order to force other individuals to pay a higher price.
- 3State a high willingness to pay regardless of the actual environmental impact, simply to experience moral satisfaction or social approval.✓
- 4Feel physically warm due to the nature of the questions asked.
Correct answer
State a high willingness to pay regardless of the actual environmental impact, simply to experience moral satisfaction or social approval.
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