General Studies · Marketing Management
In consumer markets, for a market segment to be an effective and viable target, the segment must fulfill which of the following criteria? A. Identifiable B. Reachable C. Transcending International boundaries D. Sizeable
- 1A and B only
- 2A, B and D only✓
- 3B, C and D only
- 4C and D only
Correct answer
A, B and D only
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