General Studies · Marketing Management
In a Marketing Information System (MKIS), what is the primary distinction between the Internal Records System and the Marketing Research System?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1The Internal Records System focuses on external industry trends, while the Marketing Research System focuses on internal sales data.
- 2The Internal Records System provides historical, day-to-day transactional data, whereas the Marketing Research System generates specific, ad-hoc data for particular problems.✓
- 3The Internal Records System is mandatory for all business operations, while the Marketing Research System is an optional corporate function.
- 4The Internal Records System utilizes only qualitative data, while the Marketing Research System utilizes only quantitative data.
Correct answer
The Internal Records System provides historical, day-to-day transactional data, whereas the Marketing Research System generates specific, ad-hoc data for particular problems.
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