Banking · Branch Profitability
How should bank branches approach customer service to ensure high profitability?
- 1By limiting customer services to a specific high-net-worth group.
- 2By offering discounts to customers to increase sales quickly.
- 3By providing delightful services to customers to encourage positive word-of-mouth and acquire quality business.✓
- 4By focusing on retaining existing customers and reducing customer acquisition efforts.
Correct answer
By providing delightful services to customers to encourage positive word-of-mouth and acquire quality business.
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