General Studies · Marketing Information System
How does the use of decision models within a bank's Marketing Information System (MKIS) directly contribute to effective support for marketing mix decisions?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1By automatically generating the statutory compliance reports required by the Reserve Bank of India.
- 2By allowing managers to quantitatively assess the optimal level of spending on advertising and the impact of a new product's price.✓
- 3By providing a purely descriptive analysis of past sales figures and customer demographics.
- 4By replacing the need for human judgment in setting the interest rates for loans and deposits.
Correct answer
By allowing managers to quantitatively assess the optimal level of spending on advertising and the impact of a new product's price.
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