General Studies · Marketing Management
Grounds for behavioral market segmentation are: (a) Benefit sought (b) Lifestyle (c) Purchase occasion (d) Usage rate Which of the following options is correct?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1(a), (b), (c) and (d)
- 2(a), (b) and (c) only
- 3(a), (c) and (d) only✓
- 4(a) and (b) only
Correct answer
(a), (c) and (d) only
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