Given below are two statements: Statement I: Marketing managers must calculate customer lifetime values of their customer base to understand their profit implications. Statement II: Activity-based costing, an accounting technique, is very useful for conducting customer profitability analysis. In the light of the above statements, choose the correct option:

Given below are two statements: one is labelled as Assertion (A) and the other is labelled as Reason (R). Assertion (A): Brand equity enables firms to charge premium prices and build long-term customer loyalty. Reason (R): Brand equity is developed only through extensive advertising expenditure by the firm. In the light of the above statements, choose the most appropriate answer from the options given below:

If a chipmaker offers PC manufacturers a 2.5% discount for settling their bill within 7 days instead of the standard 30 days, the chipmaker is providing a: