Current Affairs · Marketing Management
Given below are two statements: Statement I: Individual brand names reduce risk to the parent company if a product fails. Statement II: Using a family brand name always lowers promotional costs and guarantees success. Choose the correct option:
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Statement I is incorrect, Statement II is correct
- 2Statement I is correct, Statement II is incorrect✓
- 3Both statements are incorrect
- 4Both statements are correct
Correct answer
Statement I is correct, Statement II is incorrect
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