General Studies · Marketing Management
Given below are two statements: Statement I: Effective channel management calls for selecting intermediaries and training and motivating them in order to build long-term partnerships. Statement II: Channel integration must recognize the distinctive strengths of online and offline selling and maximize their joint contributions. In the light of the above statements, choose the most appropriate answer from the options given below:
- 1Statement I is incorrect but Statement II is correct
- 2Statement I is correct but Statement II is incorrect
- 3Both Statement I and Statement II are incorrect
- 4Both Statement I and Statement II are correct✓
Correct answer
Both Statement I and Statement II are correct
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