Economics · Marketing Management
Given below are two statements: Statement I: Distribution channels are sets of interdependent organizations participating in the process of making a product available for consumption. Statement II: All marketing channels have the potential for conflict and competition resulting from goal incompatibility. In the light of the above statements, choose the most appropriate answer from the options given below:
- 1Statement I is false but Statement II is true
- 2Statement I is true but Statement II is false
- 3Both Statement I and Statement II are false
- 4Both Statement I and Statement II are true✓
Correct answer
Both Statement I and Statement II are true
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