General Studies · Marketing - Pricing Concepts
Given below are two statements, one labelled as Assertion (A) and the other labelled as Reason (R): Assertion (A): Purchase decisions are based purely on the market's stated price rather than on how consumers perceive prices. Reason (R): Consumers may have a lower price threshold below which prices signal inferior quality, and an upper threshold where the product appears not worth the money. Choose the correct answer from the options given below:
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Both (A) and (R) are true and (R) is the correct explanation of (A)
- 2Both (A) and (R) are true, but (R) is not the correct explanation of (A)
- 3(A) is true, but (R) is false
- 4(A) is false, but (R) is true✓
Correct answer
(A) is false, but (R) is true
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